Farmtrue

The Challenge

Farmtrue had an established brand and strong product positioning, but their online experience was fragmented.

Their website was split between Webflow (content pages) and Shopify (store), creating an inconsistent user journey and making it harder to manage, scale, and optimize conversions effectively.

Additionally, without a unified system, tracking performance and running ads efficiently was limited.

Our Strategy

We began by migrating the entire website from a Webflow + Shopify setup into a fully integrated Shopify store — creating a seamless and conversion-focused experience.

The transition was handled carefully to avoid any disruption:

• Smooth migration of all pages into Shopify

• Proper SEO redirects to preserve existing rankings

• Improved site structure for better navigation and conversions

Once the foundation was solid, we focused on growth through ads:

• Set up and optimized the Meta Ads ecosystem

• Planned and launched targeted campaigns focused on purchases

• Introduced consistent creative testing and new ad variations

• Optimized campaigns based on performance and audience behavior

The goal was not just traffic — but scalable, profitable growth.

The Results

With a unified website and a structured ad system, Farmtrue saw strong improvements in both performance and customer retention.

The combination of a better user experience and optimized campaigns led to consistent and profitable growth.