projects detail
Eggleston Farm
Revamped the website and scaled profitable ads, achieving consistent orders, strong retention, and steady revenue growth.
Category
Conversion Growth
Timeline
Ongoing (6+ months)
Key focus
Website Optimization & Paid Ads Growth
Year
2025
The Challenge
Eggleston Farm had quality products and steady demand, but their online store wasn’t fully optimized to convert visitors into consistent customers.
The website experience lacked a clear buying journey, which made it harder for new visitors to confidently purchase. At the same time, ads were either not structured properly or not being leveraged to their full potential.
Without proper tracking, clear strategy, and optimized creatives, growth was inconsistent and difficult to scale.
Our Strategy
We started by revamping the website to create a faster, cleaner, and conversion-focused experience, making it easy for visitors to browse, trust, and purchase.
Once the foundation was strong, we set up the Meta Ads ecosystem, including ad account structure, pixel tracking, and proper event tracking to ensure accurate data.
From there, we focused on building a sustainable ad system:
Planned and launched targeted campaigns focused on real purchases
Introduced new high-converting reel creatives every month
Continuously tested and optimized ads based on performance
Refined audience targeting and budget allocation for better ROI
Every step was focused on turning traffic into actual customers — not just clicks.
The Results
With a strong foundation and consistent optimization, Eggleston Farm saw steady and reliable growth.
Ads became profitable, customer retention improved, and the overall system started compounding results month over month.
76.56%
Returning Customer Rate
Strong repeat purchase behavior, increasing lifetime value
2.93x
Return on Ad Spend
Profitable campaigns with consistent performance
+35%–40%
Revenue Growth
Steady increase in monthly sales after optimization